A new member of the General Assembly opposed Franklin's appointment to the prestigious and lucrative clerk position. Franklin explains how he win this person over:
I did not, however, aim at gaining his favor by paying any servile respect to him, but, after some time, took this other method. Having heard that he had in his library a certain very scarce and curious book, I wrote a note to him, expressing my desire of pursuing that book, and requesting he would do me the favor of lending it to me for a few days.
He sent it immediately, and I'd return'd it in about a week with another note, expressing strongly my sense of the favor. When we next met in the House, he spoke to me (which he had never done before), and with great civility; and he ever after manifested a readiness to serve me on all occasions, so that we became great friends, and our friendship continued to his death.According to Franklin, this illustrated an old maxim: "He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged." There are two reasons for this:
First, once a person has helped you, he's more likely to help you again because refusing would mean he made a mistake in the first place. Assuming there were no bad consequences the first time, not continuing to help is to admit bad judgment.
Second, the prior interaction may have led to a better relationship. Therefore, doing something for you again has become natural. You, of course, should reciprocate, and an upward-spiraling, mutually enchanting bond can ensue.
So the thinking that people resent those who ask for favors may be wrong. Who are we to argue with Benjamin Franklin, anyway?
An excerpt from Guy Kawasaki's Enchantment: The Art of Changing Hearts, Minds, and Actions