Why Networking Always Beats Having A Website.

I wear I Am Second shirts and stuff, because my dad is this guy. I am always so surprised how many people choose to ask me about it when they see me wearing it. It's not surprising that they ask, but that they always say something like this:

Hey, what is that I Am Second thing? I keep seeing it all over the place but I have no idea what it is.

Whaaaat? In an age where "Google" is a verb and almost any information is one serp away, why would people wait to ask a flesh-and-blood human being instead of just search the internet? How hard is it to see "I Am Second" on a billboard and then google it next time you're at a computer?

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When I started teaching guitar again, everyone told me to create a website, so I did. It's not all that attractive or functional, but that's all being taken care of soon. I was led to believe that having a website would be the best thing I could do for my newfound business - a one-stop shop for everything anyone would ever need to know about my classes.

The website has brought me zero students.

I put up some Craigslist ads, and that brought me my first slew of students, almost immediately. In the ads, I linked to my site, so it got some play, but not a whole lot.

Since then, all of my following students called me because they heard about me.

...from one of my other students.

It was then that I realized that WOM actually does work better than just about anything else. But I also learned why.

It's because people want to talk to people, not a website. Sure, all the information's there, but it's an entirely impersonal experience, no matter how interactive you make it. That's why Facebook, Twitter and other social media sites are dominating the internet - it's a place where you can interact with real people and have real conversations.

So if you have something you want to share, I think it's more effective to share it with a handful of people - and share it in person - than to put it up on the "about us" page on your website.

As an SEO, this concept has the potential to be game-changing.

This is all for now.
-R.